Idea Management

I have noticed a trend lately (albeit based on a very limited pool) of individuals completely shutting down their Facebook, Twitter, blogs and other accounts. The reason hasn’t been some addictive behaviors they haven’t been able to control. Each instance has been because the user feels a sense of guilt that they don’t post as […]

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A perspective on analyzing marketing data
Provability is a weaker notion than truth. - Douglas R. Hofstadter, Gödel, Escher, Bach: an Eternal Golden Braid
You may be familiar with one or each of these great minds (Gödel, Escher, Bach or Hofstadter). I discovered the book while wandering through the philosophy section at a Border’s Bookstore about 10 […]

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A foundational truth about dealing with the ‘devil’s advocate’
Typically, an immediate reaction to any idea is to find all the reasons why it won’t work. This is such a natural response in so many of us. I’m not sure of all the reasons behind it: maybe its ego; maybe it’s insecurity (and I have this […]

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I’ve said it in the past that all companies should strive to participate in interactive and social media. But that doesn’t mean that all companies are ready for it. First, they need to take an introspective look at themselves. Because if you want to market in social media, you have to be transparent. (See my […]

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Collaboration is a common buzzword (especially in politics and advertising). It suggests creativity and innovation. Yet, we seem to mistake collaboration for something more unproductive: compromise. Compromise typically breeds dissatisfaction for all parties involved, but that is exactly how many of us collaborate.
With compromise, it works like this: we have a perspective on how […]

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Brands are fake. At least many of them are. And by fake I mean that they use ‘branding’ to cover up who they really are - not accectuate it. In an effort to simply get online, many successful businesses have failed to get real with their customers - to show their true colors. For many […]

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I had this response to an old article posted – but never published it to my blog. I still think it’s very relevant, so I thought I share. It’s in response to the post “Five Reasons Why the Mobile Web Sucks.” Interesting article. I’ve heard similar arguments many times before, so I thought I’d chime […]

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Advertising: Reverse Engineered
Experiment 1 in a series (Click here for more detail)
Client: Missouri Bank
Agency: Meers Advertising, Kansas City, MO
Background:
A short while back ago, a co-worker and I used to walk to lunch to Smokin’ Joe’s Bar-B-Q a couple blocks away in the Crossroads District of Kansas City. On the way back from lunch, we […]

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