Idea Management

What is the difference between a blogger and a journalist?

In a recent controversy culminated in an interview on ESPN’s “Outside the Lines,” a lot of hostility was directed at a post written on MidwestSportsFan.com.In his post, Jerod Morris “speculates” on whether or not Raul Ibanez’s stats this year are tied to steroids in any […]

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I have noticed a trend lately (albeit based on a very limited pool) of individuals completely shutting down their Facebook, Twitter, blogs and other accounts. The reason hasn’t been some addictive behaviors they haven’t been able to control. Each instance has been because the user feels a sense of guilt that they don’t post as […]

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I’ve said it in the past that all companies should strive to participate in interactive and social media. But that doesn’t mean that all companies are ready for it. First, they need to take an introspective look at themselves. Because if you want to market in social media, you have to be transparent. (See my […]

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Collaboration is a common buzzword (especially in politics and advertising). It suggests creativity and innovation. Yet, we seem to mistake collaboration for something more unproductive: compromise. Compromise typically breeds dissatisfaction for all parties involved, but that is exactly how many of us collaborate.
With compromise, it works like this: we have a perspective on how […]

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Brands are fake. At least many of them are. And by fake I mean that they use ‘branding’ to cover up who they really are - not accectuate it. In an effort to simply get online, many successful businesses have failed to get real with their customers - to show their true colors. For many […]

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Advertising: Reverse Engineered
Experiment 1 in a series (Click here for more detail)
Client: Missouri Bank
Agency: Meers Advertising, Kansas City, MO
Background:
A short while back ago, a co-worker and I used to walk to lunch to Smokin’ Joe’s Bar-B-Q a couple blocks away in the Crossroads District of Kansas City. On the way back from lunch, we […]

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