Idea Management

I have noticed a trend lately (albeit based on a very limited pool) of individuals completely shutting down their Facebook, Twitter, blogs and other accounts. The reason hasn’t been some addictive behaviors they haven’t been able to control. Each instance has been because the user feels a sense of guilt that they don’t post as […]

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A perspective on analyzing marketing data
Provability is a weaker notion than truth. - Douglas R. Hofstadter, Gödel, Escher, Bach: an Eternal Golden Braid
You may be familiar with one or each of these great minds (Gödel, Escher, Bach or Hofstadter). I discovered the book while wandering through the philosophy section at a Border’s Bookstore about 10 […]

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In light of my recent post on - An economy on steroids -  I thought this comment by President Barack Obama was very intriguing. To recap, here is what was said:

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A foundational truth about dealing with the ‘devil’s advocate’
Typically, an immediate reaction to any idea is to find all the reasons why it won’t work. This is such a natural response in so many of us. I’m not sure of all the reasons behind it: maybe its ego; maybe it’s insecurity (and I have this […]

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A metaphor of baseball and banks

As I write this, I’m finding many analogies out there between the economy and the steroids epidemic in baseball. Each of those comparisons liken the stimulus to steroids. However, I think the analogy works better when going back a little further. The stimulus is the government’s attempt to make up […]

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I’ve said it in the past that all companies should strive to participate in interactive and social media. But that doesn’t mean that all companies are ready for it. First, they need to take an introspective look at themselves. Because if you want to market in social media, you have to be transparent. (See my […]

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Collaboration is a common buzzword (especially in politics and advertising). It suggests creativity and innovation. Yet, we seem to mistake collaboration for something more unproductive: compromise. Compromise typically breeds dissatisfaction for all parties involved, but that is exactly how many of us collaborate.
With compromise, it works like this: we have a perspective on how […]

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Brands are fake. At least many of them are. And by fake I mean that they use ‘branding’ to cover up who they really are - not accectuate it. In an effort to simply get online, many successful businesses have failed to get real with their customers - to show their true colors. For many […]

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In the early days of Wheel of Fortune there were some letters that were preferred more than others. Why? They occur a lot more in the English language. No place was that more evident than the final round. The contestant was asked to select five consonants and one vowel to help them solve the puzzle. 99% […]

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If one thing is missing today in the world of advertising, I would have to argue that it’s accountability. Ironically, in an age where analytic measurement is a key cornerstone to everything we do, what we lack is a method for recognizing great creativity within idea management. Account service recieves the commands from the client […]

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